Extreme cold. Fire atmosphere. Spectacular technology.
HoloX - Igloofest 2026
Context
How can we surprise festivalgoers at the 2026 edition of Igloofest and communicate the lineup in an innovative way, while delivering an immersive outdoor experience?
Creative Solution
We deployed our holographic display to recreate Igloofest’s iconic Yeti, combining immersive storytelling, technology, and interactivity. The brightness, transparency effects, and mascot choreography naturally drew festival-goers, creating a central attraction.
Fun fact
Over 95,000 attendees joined Igloofest 2026, setting a record for the festival edition despite an average “feels-like” temperature of −21 °C.
Holographic devices
Immersive content
Visual innovation
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